Reach buyers the moment they move.

Signals watch LinkedIn and the web for hiring, funding, new roles and people asking for what you sell — then drop qualified leads straight into a campaign. Every day, on autopilot.

Start finding signals
signals ready to switch on
38signals ready to switch on
scans, graded by AI before you see them
Dailyscans, graded by AI before you see them
credits spent on misses
0credits spent on misses

Timing beats volume. Signals give you both.

Cold lists tell you who might buy. Signals tell you who’s buying now— and why, so your first line writes itself.

  1. Fig 0.1

    It watches, every day

    Tell it what matters — roles, competitors, keywords, accounts. It scans LinkedIn and the web on a schedule, so you never have to.

  2. Fig 0.2

    AI checks every match

    Each hit is read and graded against your offer and ICP. Recruiters, reposts and stale news are thrown out before you see them.

  3. Fig 0.3

    Leads land in a campaign

    Only qualified people come through — enriched, deduplicated and dropped into the signal's own campaign, ready to work.

Hiring

Teams that are growing and buying.

3 signals
Popular

Hiring posts

People posting "we're hiring" for roles you replace or support.

Finds people · LinkedIn
Popular

Open roles on job boards

Companies with fresh openings on Greenhouse, Lever, Ashby & co.

Finds companies + decision makers · The open web, Company data

First hire in a function

"Our first marketer / first sales hire" — a team being built from zero.

Finds people · LinkedIn

Buyer intent

People asking for exactly what you sell.

8 signals
Popular

Recommendation requests

"Can anyone recommend a …?" — people literally asking to buy.

Finds people · LinkedIn

Agency & freelancer search

Teams looking to outsource — "looking for an agency / freelancer".

Finds people · LinkedIn

Pain-point posts

People complaining about the problem you solve.

Finds people · LinkedIn
Popular

Competitor complaints

Unhappy customers of a competitor — switching window open.

Finds people · LinkedIn

Competitor mentions

People talking about a competitor — users, evaluators, fans.

Finds people · LinkedIn

Tool evaluation posts

"X vs Y?" and "which tool should we use" debates.

Finds people · LinkedIn

Website visitors

Companies and people visiting your website.

Finds people · Your Gripwise data
Coming soon

Review-site intent

Companies researching your category on review sites.

Finds companies + decision makers · Company data

Competitors

Warm audiences around competitors and influencers.

4 signals
Popular

Competitor engagers

Steal the warm audience: who likes and comments on a competitor.

Finds people · LinkedIn
Popular

Influencer audience

Buyers who engage with the creators your ICP follows.

Finds people · LinkedIn

Competitor commenters only

Only people who wrote a comment — the strongest engagement.

Finds people · LinkedIn

Event & webinar audience

Engagers on posts by event organisers and webinar hosts.

Finds people · LinkedIn

Company events

Funding, launches, expansion and more from the web.

12 signals
Popular

Funding announcements

Companies that just raised — fresh budget, aggressive goals.

Finds companies + decision makers · The open web, Company data

Product launches

Companies launching products — they need distribution next.

Finds companies + decision makers · The open web, Company data

Expansion & new offices

Companies entering new markets or opening offices.

Finds companies + decision makers · The open web, Company data

Mergers & acquisitions

Acquirers and acquired companies — systems get consolidated.

Finds companies + decision makers · The open web, Company data

New partnerships

Companies announcing integrations and strategic partnerships.

Finds companies + decision makers · The open web, Company data

Layoffs & restructuring

Teams cut but the work remains — outsourcing window.

Finds companies + decision makers · The open web, Company data

RFPs & tenders

Published requests for proposals in your category.

Finds companies + decision makers · The open web, Company data

Conference exhibitors & sponsors

Companies spending on events in your niche.

Finds companies + decision makers · The open web, Company data

Awards & fast-growth lists

Companies on Inc. 5000, "fastest growing" and award lists.

Finds companies + decision makers · The open web, Company data

Technology adoption

Companies announcing they adopted a platform you integrate with.

Finds companies + decision makers · The open web, Company data

Lookalike companies

New companies that look like your best customers.

Finds companies + decision makers · The open web, Company data
Coming soon

Tech stack changes

Companies that added or removed a technology on their site.

Finds companies + decision makers · The open web, Company data

People moves

New roles — the 90-day buying window.

5 signals
Popular

New role announcements

"I'm happy to share I'm starting a new position…" — 90-day window.

Finds people · LinkedIn

Promotions

People promoted into budget-owning roles.

Finds people · LinkedIn

New founders

People who just started a company — they need everything.

Finds people · LinkedIn

Executive hires in the news

Press releases naming a new CRO, CMO, CTO…

Finds companies + decision makers · The open web, Company data
Coming soon

Champion job changes

Your past customers and contacts moving to new companies.

Finds people · Company data, Your Gripwise data

Content & community

Who engages with you and your topics.

4 signals
Popular

My post engagers

Turn people who like and comment on your posts into leads.

Finds people · LinkedIn, Your Gripwise data

Topic creators

People posting about topics your buyers care about.

Finds people · LinkedIn

Event attendees

"See you at …" — people attending a conference.

Finds people · LinkedIn

Podcast & webinar guests

People who just appeared on a show in your niche.

Finds companies + decision makers · The open web, Company data

Recruiting

Candidates and talent in motion.

2 signals

Open to work

Candidates announcing they are looking for their next role.

Finds people · LinkedIn

Talent from layoffs

Strong people affected by layoffs, posting publicly.

Finds people · LinkedIn

Investors & partners

Capital, channel and referral partners.

3 signals

Active investors

Investors posting about deals in your sector.

Finds people · LinkedIn

Channel & referral partners

Agencies and consultants serving your ICP — resellers in waiting.

Finds companies + decision makers · The open web, Company data

Supplier & vendor discovery

Find manufacturers, suppliers or vendors that match a spec.

Finds companies + decision makers · The open web, Company data

Fig 0.4 — More seats, more reach

Every teammate’s LinkedIn makes the signal louder.

LinkedIn signals ask for an account only when they need one. Teammates add their own LinkedIn to the same signal in one click — each account searches from its own network and brings its own daily leads. Everyone sees which accounts are connected and what each one delivered.

Questions about Signals

A signal is a small agent that watches for one buying moment — a hiring post, a funding round, a new VP, someone asking for a recommendation. It runs every day, checks each match with AI and only delivers people who fit your offer.

Find the accounts ready to buy.Every lead, deeply researched.Only leads that match your ICP.Find the accounts ready to buy.

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