Fig 2.5 — Buyer intent
Every post that mentions a competitor by name. Users and evaluators of a competitor fit your ICP by definition.
One row per lead, with the moment that put them there and a link to the source — enriched, deduplicated and ready for outreach.
Kai Müller
Founder at Leadhaus
Competitor mentions· 2h ago
“Moved our whole outbound to Instantly last quarter, here is what…”
Fig 0.1
You tell it the competitors. It scans LinkedIn on a schedule and picks up every new match.
Fig 0.2
Each hit is read in full and graded against what this signal looks for and who you sell to. Second-hand noise and poor fits never reach you.
Fig 0.3
Qualified people drop straight into the signal's own campaign — with the moment that brought them in, ready for outreach.
Show up while a buyer is still choosing a tool.
Fig 0.4 — More seats, more reach
LinkedIn signals ask for an account only when they need one. Teammates add their own LinkedIn to the same signal in one click — each account searches from its own network and brings its own daily leads. Everyone sees which accounts are connected and what each one delivered.
"Can anyone recommend a …?" — people literally asking to buy.
Teams looking to outsource — "looking for an agency / freelancer".
People complaining about the problem you solve.