Fig 6.3 — Content & community
Catch people announcing they will attend or speak at an event, then book meetings before the event.
One row per lead, with the moment that put them there and a link to the source — enriched, deduplicated and ready for outreach.
Hana Ito
CMO at Kite
Event attendees· 2h ago
“Heading to Web Summit next week — who else is going?”
Fig 0.1
You tell it the events. It scans LinkedIn on a schedule and picks up every new match.
Fig 0.2
Each hit is read in full and graded against what this signal looks for and who you sell to. Second-hand noise and poor fits never reach you.
Fig 0.3
Qualified people drop straight into the signal's own campaign — with the moment that brought them in, ready for outreach.
Show up while a buyer is still choosing a tool.
Reach brands the week they need the work you do.
Spot the trigger that turns into a project.
Fig 0.4 — More seats, more reach
LinkedIn signals ask for an account only when they need one. Teammates add their own LinkedIn to the same signal in one click — each account searches from its own network and brings its own daily leads. Everyone sees which accounts are connected and what each one delivered.
Turn people who like and comment on your posts into leads.
People posting about topics your buyers care about.
People who just appeared on a show in your niche.