People asking for exactly what you sell. Switch one on and qualified leads land in a campaign every day.
Switch on the ones that match how your buyers behave; each one runs daily on its own.
"Can anyone recommend a …?" — people literally asking to buy.
Teams looking to outsource — "looking for an agency / freelancer".
People complaining about the problem you solve.
Unhappy customers of a competitor — switching window open.
People talking about a competitor — users, evaluators, fans.
"X vs Y?" and "which tool should we use" debates.
Companies and people visiting your website.
Companies researching your category on review sites.



