Fig 2.8 — Buyer intent
Third-party intent from review and comparison sites in your category.
One row per lead, with the moment that put them there and a link to the source — enriched, deduplicated and ready for outreach.
Fennel Inc
compared 4 CRMs
Review-site intent· 2h ago
“Researching: CRM, sales engagement”
Fig 0.1
It scans Company data on a schedule and picks up every new match — nothing to configure.
Fig 0.2
Each hit is read in full and graded against what this signal looks for and who you sell to. Second-hand noise and poor fits never reach you.
Fig 0.3
For every company that qualifies, it finds the decision makers you target and drops them into the signal's campaign.
Show up while a buyer is still choosing a tool.
"Can anyone recommend a …?" — people literally asking to buy.
Teams looking to outsource — "looking for an agency / freelancer".
People complaining about the problem you solve.